Final Video

Progression from Rough Cut
From taking bullet points on my rough cut I could identify what needs doing to complete my final video. Firstly I identified I needed more footage of the chorus so we could mix up a number of different shots and angles, therefore we filmed on the 11th November and added our footage into the appropiate point in the video. After placing the number of different shots in place we developed our video by creating individual backgrounds for each shot to create a variety of different images and add colour to our video. We progressed with this further through using motion paths on the backgrounds to give the impression our backgrounds were moving or flashing. This added the energy and liveliness which we identified as a key convention as pop mucis videos. We slowed some shots down such as when we walk with a microphone in a line, this created thoughtbeats in our video, and we sped some up such as pulling the cones of Alex's top. This added the speed we needed which gave the impression we had more shots in the video and allowed us to fit it intime with the music. From our rough cut we took some shots out that we felt were unnecessary, this was the shot of Alex with the balloons and the repeated shot of Alex and Sam on the chorus. We felt the balloon idea did not fit with our themes and we neede dto create more shots for the repeated chorus. We also changed some of the shots of Amy and Sam as we felt the green screen had not worked how we had hoped as our costumes contained the colour green and the chroma keyer tool had taken away the green parts of our costumes. This is obvious in the shot showing Amy's leggings as it look like there are holes in her legs. We felt this would not be suitable and professional in a real music video. We also edited the beginning shot of our music video where Sam says 'Do it now'. We felt the close up shot looked too pixilated and rushed so we changed it to a shot of Sam moving in time to the music. I felt this fit better and we had progressed hugely from our original rough cut.

Progression from Animatic Storyboard
We changed a number of things in our story board whilst producing our music video, this was simply because we were unable to get hold of some props or it was impractical to shoot the shot. At the begining of our storyboard we show a record player being turned on with the Kinky Crystals playing, we had to change this as it was not practical to bring my record player into college as it may get damaged and was too large to carry, there was also not one available in college. We decided to change some of the dance routines and movements shown in our storyboard as we thought it was too cliche and we wanted to change it by having short snippets of performance based dance during our video. It would also be boring for the audience to watch a 16 bar repeated dance routine. We also show Alex throwing a doll away in the first shot however we felt it would be more entertaining for him to dress as a women wearing a womens wig and throwing that away instead. In some shots we developed our story board ideas. An example of this is having the music notes as a background in the story board but in our final video we show the music notes coming from the megaphone. We felt this fit better with the verse. Another way which we developed our ideas by using technology is the idea of Sam having a lightbulb pop up at the side of her head but instead we used the Final Cut programme to create a motion path of the lightbulb moving up and around her body. This advanced our use of technology and helped progress our video. We shot some footage using the animal masks from the performing arts department that we had planned to use in our props list. However we cut this footage from our rough cut as we felt although we were going for a surreal theme, it did not fit with the rest of our themes through the song such as the glamour side through the use of crystals. We developed the idea of spinning in some shots by using a hoola hoop prop instead, this created a weird unusal feel to our video of all the fast shots. We had originally planned to edit our footage into a split shot into 4 sections on screen. However when it came to editing we felt it had been over used lots of times in music videos and would not be unique to us.