Audience Research

I decided that to find out my target audience, I would produce a questionaire of quantative data to help me decide on some of the features of my music video by looking at views from an audience of 20. Here are the questions that I asked...

1.Are you male or female?

Male-10= 50%

Female-10= 50%

2.What age group do you fall in?

Below 16-0=0%

16-18-18=90%

Over 18-2=10%

3.How often do you listen to music?

Every day-16=80%

Up to 3 times a week-3=15%

Weekly-1=5%

Fortnightly-0=0%

Hardly ever-0=0%

4.Where do you listen to the majority of your music?

TV-1=5%

Radio-1=5%

CD/Record/Tape Player-1=5%

IPOD-8=40%

Laptop/Computer-9=45%

5.What music genre do you listen to the most?

Rock-6=30%

Indie-4=20%

Dance-0=0%

RnB-1=5%

Pop-8=40%

Other-1=5%

6.Do you prefer fast or slow songs?

Fast-19=95%

Slow-1=5%

7.Do you enjoy watching music videos?

Yes-18=90%

No-2=10%

8.What type of music video do you prefer?

Visuals relating to the lyrics-3=15%

Disjuncture (no connection between the video and lyrics)-12=60%

Live performances shown as music video-1=5%

Parodies-4=20%

9. Do you think it is important to show shots of the band and instruments in the video?

Yes- 5=25%

No-15=75%

10. Do you think carefully thought out costumes are important?

Yes-18=90%

No-2=10%